Turning Strategy into Aligned Organizational Action
Too many organizations struggle to turn their strategic plans into tangible business results.
As their strategy cascades throughout the business, breakdowns across functions and within teams lead to misalignment, friction, and stalled execution.
We work directly with executives to identify and resolve these breakdowns, coaching them in the real work of aligning decisions, relationships, and accountability across the organization.
The result is stronger leadership alignment, clearer execution, and measurable progress toward the organization’s strategic goals.
Let’s start aligning your teams behind your strategy today!
Our Approach:
The Strategy-to-Execution Coaching Model™
Designed to drive strategic execution in the moments where the real work happens.
This model guides how we assess organizations, coach leaders, and identify what needs to shift in order for strategy to translate into aligned execution. It focuses attention on the areas that most directly impact an organization’s ability to drive alignment, execution, and results.
How We Partner With Organizations
We partner directly with executives and leaders in the real work of driving strategy forward.
Starting at the Top
We start with a senior executive sponsor. Together, we assess strategic priorities, known and unknown gaps, friction points, and areas of misalignment. Our work expands intentionally to the leaders most critical to executing the organization's strategy.
Coaching in Action
We coach leaders in real time. Every session is grounded in actual business challenges, helping leaders navigate friction, tackle difficult conversations, strengthen accountability, and advance critical business initiatives.
The Organizational Lens
We identify patterns others can’t see. Working across leaders, teams, and functions, we develop a unique, enterprise-wide perspective that connects individual leadership challenges to broader organizational dynamics and business performance.
Exposing Organizational Pressure Points
We reveal the hidden fault lines undermining business performance. By connecting insights across leaders, teams, and functions, we expose misalignment, accountability gaps, and structural weaknesses that impede execution and require organizational change.
Informed Infrastructure Improvements
We translate coaching insights into strategic organizational improvements. We collaborate with leadership to implement structural changes, design strategic initiatives, optimize operational processes, and drive organizational transformation that accelerates business performance.
Clients often describe the experience as having an additional executive partner inside the organization, someone who sees across teams, understands the business deeply, and helps leaders move faster with greater clarity and less friction.
“I told my Executive Team that one of the best decisions they’ve made in the past two years was bringing Marisa in to work with us.”
— Michael Cefole, President & CEO at YMCA Retirement Fund
100%
Client renewal rate
from 2024 - 2025 and from 2025 - 2026
Our Impact Inside Organizations
Read in-depth breakdowns of our client engagements.
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"Having Marisa in my inner circle of strategic advisors has been a huge asset as I’ve scaled and grown my business over the past several years. Her deep understanding of the psychology of people combined with her experience working with quickly growing businesses makes her truly unique. She’s pragmatic, focused and willing to challenge me to become the leader my business needs me to be."
Alex Alpert
CEO, Shyft -
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"Working with Marisa has helped me move from being an engaged manager to a leader who can effectively ensure that my voice is heard and my influence is felt at a higher level and in more rooms"
Ryan Lacey
Director of Customer Success, Energage -
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"With Marisa Keegan's help, my leadership has gone from average to almost stupendous!"
Jill Ramondo
Sr. Dir. of Customer Education and Services Development, Energage -
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"Marisa really set the tone for my entire career. To this day, she's still the best coach I've ever had."
Ryan Hagan
VP of Technology, Modea -
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“Marisa is one of those people that you trust instantly. You can see the passion in her eyes - a passion for better people and better leaders. She can touch your emotions and get the best out of you, even when she's not trying."
Dimitar Karaivanov
CEO, Kanbanize -
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“I worked with Marisa when I was a young, female, first-time founder operating a high stakes venture-backed tech startup. Working with Marisa I felt like I always had a lifeline. When things were hard for me, she helped develop skills and techniques that made me a stronger leader and when things were hard for the business, she helped ensure we were using our strengths to solve problems we'd never dealt with before.”
Kelly Eidson
Co-Founder, Moveline
If your organization is ready to move faster, reduce friction, and execute with greater alignment, let’s have a strategy conversation.
Trusted by the Best
Meet Marisa Keegan
Founder of Keegan & Co.
For the past 20 years, Marisa has partnered with CEOs in high-growth, high-change environments to ensure their leadership teams are equipped to handle the evolving needs of their organizations.
Founding Board Member at the Center For Business Coaching
Named one of the Top 100 Employee Engagement Experts in the U.S.
“Culture: More than Jeans and Margarita Machines is like having one of the world’s top corporate culture experts as your personal mentor. Based on the author’s own experiences working in the technology sector, these lessons will certainly lead to a stronger work environment and increased employee engagement.”
Kevin Kruse
NY Times bestselling author
Employee Engagement 2.0