Turning Strategy into Aligned Organizational Action
Too many organizations struggle to turn their strategic plans into tangible business results.
As their strategy cascades throughout the business, breakdowns across functions and within teams lead to misalignment, friction, and stalled execution.
We work directly with executives to identify and resolve these breakdowns, coaching them in the real work of aligning decisions, relationships, and accountability across the organization.
The result is stronger leadership alignment, clearer execution, and measurable progress toward the organization’s strategic goals.
Let’s start aligning your teams behind your strategy today!
The Problem:
Traditional Coaching Falls Short for Executives
The traditional coaching models most commonly used today were designed to mirror clinical therapy.
They encourage the coach to show up “blank”, focus on questions aimed at pontification, and were never designed to meet the demanding needs of leaders and their organizations.
Coaches trained under this model often limited in their perspective and rely too heavily on only what they hear in individual coaching sessions which can encourage leaders to make choices that are mis-aligned with the goals, perspectives, and needs of employees across the entire organization.
The risk with this style of coaching is that leaders often feel like they did a lot of thinking without enough tangible action resulting and organizations fail to see large scale transformation or tangible business results, sometimes leaving the business to wonder if the coaching is happening in a silo.
Our Methodology:
Specifically designed to meet the needs of the business world
Developed and refined over 25 years of executive and business coaching, our methodology is specifically designed to drive organizational performance by aligning leadership, strategy and execution
We embed coaching into the real work of the business, supporting leaders in direct alignment with the strategic goals they’re responsible for delivering
The momentum becomes undeniable as strategy turns into aligned execution across teams, functions, and the organization as a whole.
Our Approach:
The Strategy-to-Execution Coaching Model
Designed to drive strategic execution in the moments where the real work happens.
This model guides how we assess organizations, coach leaders, and identify what needs to shift in order for strategy to translate into aligned execution. It focuses attention on the areas that most directly impact an organization’s ability to drive alignment, execution, and results.
How We Partner With Organizations
We partner directly with executives and leaders in the real work of driving strategy forward.
Where We Start
We start with a senior executive sponsor. Together, we assess known and unknown gaps, friction points and areas of mis-alignment. Our work expands intentionally to the leaders most critical to executing the organization’s strategy.
How We Work
We coach leaders in real time. Every session is grounded in the actual work, navigating friction, leaning into difficult conversations, and driving accountability to move key initiatives forward.
How We See the Organization
We identify patterns others can’t see. As we work across leaders, we surface themes and pulse points emerging across the organizations and bring visibility to the breakdowns and friction that are too often invisible but directly impact execution.
Pulse Points
We shine a light on pulse points. We surface common themes emerging across teams and functions and coach leaders to articulate, align, and implement solutions collaboratively.
Clients often describe the experience as having an additional executive partner inside the organization, someone who sees across teams, understands the business deeply, and helps leaders move faster with greater clarity and less friction.
“I told my Executive Team that one of the best decisions they’ve made in the past two years was bringing Marisa in to work with us.”
— Michael Cefole, President & CEO at YMCA Retirement Fund
100%
Client renewal rate
from 2024 - 2025 and from 2025 - 2026
Our Impact Inside Organizations
-
![]()
"Having Marisa in my inner circle of strategic advisors has been a huge asset as I’ve scaled and grown my business over the past several years. Her deep understanding of the psychology of people combined with her experience working with quickly growing businesses makes her truly unique. She’s pragmatic, focused and willing to challenge me to become the leader my business needs me to be."
Alex Alpert
CEO, Shyft -
![]()
"Working with Marisa has helped me move from being an engaged manager to a leader who can effectively ensure that my voice is heard and my influence is felt at a higher level and in more rooms"
Ryan Lacey
Director of Customer Success, Energage -
![]()
"With Marisa Keegan's help, my leadership has gone from average to almost stupendous!"
Jill Ramondo
Sr. Dir. of Customer Education and Services Development, Energage -
![]()
"Marisa really set the tone for my entire career. To this day, she's still the best coach I've ever had."
Ryan Hagan
VP of Technology, Modea -
![]()
“Marisa is one of those people that you trust instantly. You can see the passion in her eyes - a passion for better people and better leaders. She can touch your emotions and get the best out of you, even when she's not trying."
Dimitar Karaivanov
CEO, Kanbanize -
![]()
“I worked with Marisa when I was a young, female, first-time founder operating a high stakes venture-backed tech startup. Working with Marisa I felt like I always had a lifeline. When things were hard for me, she helped develop skills and techniques that made me a stronger leader and when things were hard for the business, she helped ensure we were using our strengths to solve problems we'd never dealt with before.”
Kelly Eidson
Co-Founder, Moveline
If your organization is ready to move faster, reduce friction, and execute with greater alignment, let’s have a strategy conversation.
Trusted by the Best
Meet Marisa Keegan
Founder of Keegan & Co.
For the past 20 years, Marisa has partnered with CEOs in high-growth, high-change environments to ensure their leadership teams are equipped to handle the evolving needs of their organizations.
Founding Board Member at the Center For Business Coaching
Named one of the Top 100 Employee Engagement Experts in the U.S.
“Culture: More than Jeans and Margarita Machines is like having one of the world’s top corporate culture experts as your personal mentor. Based on the author’s own experiences working in the technology sector, these lessons will certainly lead to a stronger work environment and increased employee engagement.”
Kevin Kruse
NY Times bestselling author
Employee Engagement 2.0